Many Styles

How many shoe styles should I start off with?

How many different shoe styles should I start off with?
I am opening a shoe boutique, min 1000 square feet. And I have no idea how much inventory I should start off with, for my shoes; or how many different styles I should purchase for the Grand Opening. I hear plenty of people say its better to start off with a small amount and try and sell them instead of a large amount… But what is a “small” amount or “large” amount for a shoe boutique?

After listening to the professor above (good advice), i WOULD also see what they don’t have. I know in the place I used to live we didn’t have the population to be the “Urban Area” for the Foot Locker to sell us Nike Dunks, but we loved Nikes.

Then a store opened that sold The colorful Dunk Hi’s and Lows and THEY SELL ALL OF THEM, and it’s very good business.

It’s a small boutique so start with a selection and see what sells, be cautious at first with a couple bold shoes.

More than a handful, less than a busload

Also, who are you selling to? This can be important to determine your ‘target audience’ to go study what they like.

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